From today, our chairs travel in a new box. A change that tells a story bigger than the packaging itself.
The size has remained the same, but everything else has been rethought: renewed graphics, more carefully selected materials, and a philosophy that reflects the path we are building every day. The one toward a more sustainable and more responsible company.
The new box is made entirely of FSC-certified recycled cardboard. This is not an aesthetic detail: it is a concrete choice, the first step of a longer journey. We are already working to extend the same approach to internal packaging, with the goal of progressively reducing the use of non-recyclable materials.
What to do with the box after opening?
The box is also a tool. On the top, we have kept the chair assembly instructions always visible and easily accessible, to guide each step in a simple and immediate way. We have then introduced a new element: our quality control stamp, applied before packaging as the final step of the production process. A concrete mark that certifies that each chair has been carefully inspected to ensure reliability, durability, and comfort over time.
A small change on the outside. A bigger commitment on the inside: to continue improving our products, our processes, and our impact, one step at a time.
In the images below, you can preview the new box.
